Article Marketing for Business Leads and Revenue Generation

by

atmyong94

Article Marketing has emerged as one of the preferred alternatives when it comes to promoting your business online. While most would consider it a simple and easy task, the fact remains that there are a number of points that must be kept in mind and any related error can do more harm than good in relation to website ranking and traffic.

Why Article Marketing?

The basic purpose for which article marketing is done include

* Generating interest among internet users for your website

* Improve search engine rankings by creating backlinks

* Establish credibility of the site

A good marketing strategy is certainly a necessity when it comes to getting the desired results and the recent algorithm changes by leading search engines have taken the importance of the same to a new level. Incorrect approach and random backlinks that are of poor quality or do not bear any resemblance to the site they are pointing to can lead to fall in ranking. An expert of the field can help you in opting for the right approach and getting the desired results.

Press Release Marketing

Just like article marketing, Press releases have also emerged as preferred link building solutions. The only difference being that instead of writing articles and submitting to article sites and blogs, you focus on press releases containing NEWS and publish on paid and free PR sites. The basic purpose of both is same.

The Process

Here is the detailed procedure when it comes to using article marketing for your business.

* Figure Out The Market Niche

The very first thing that you need to do is identify the market niche. This means that the articles that you are going to publish should be related to the niche your site caters to. If you are selling shirts, make sure you write about fashion, shirts and related topics.

* Article Titles

Titles play a vital part in attracting not only the readers but also the search engines. Ensure that they are short and precise and are able to represent the information that one can find in the article. Using the keywords in the right manner can also prove useful and an expert can guide you in the right direction.

* Article Body

Articles should be informative and interesting. Better formatting and inclusion of images are able to attract the readers better.

* Summary

While most ignore the section, the fact remains that the very first impression is made by the summary section. A well drafted summary can lead the reader to go through the entire article.

* Publish Articles

* Article Directories

* Blog Posts

* Networking Sites

launchlinkbuilding.com

is a low cost-

article submission service

website that you can use for your article and press release marketing. In addition to being affordable, it is a totally SEO-friendly submission site thas is a terrific source for any company making use of article marketing.

Article Source:

ArticleRich.com